Manitou Group has revealed a new brand dedicated to its attachments, called Manitou Group Attachments. The move is intended to simplify and harmonise its attachments offer for users.
Now designated under the ‘Manitou Group Attachments’ brand (previously Edge and Manitou), attachments designed in Italy, the US, and India are adapted to the many markets targeted by the group. In particular, the offering addresses agriculture, construction, mining, and logistics applications.
This single brand will equip the forklifts, telehandlers, compact loaders, articulated loaders, and backhoe loaders manufactured by the group for the three brands: Manitou, Gehl, and MustangbyManitou.
Wim Roose, global product line manager for attachments at Manitou said, “Our goal is to respond to all of our users’ needs in a more coherent way. Providing a complete solution with quality service and the perfect attachment for their needs is our priority. Thanks to our design office, which is dedicated entirely to attachment design, we are able to respond to all requests, including on the niche markets.”
The offer is now identifiable with a new logo on all 1,300 references across 17 product categories.