Terex has announced that its Terex Cranes and Franna businesses will start manufacturing their product lines in Hosur, India, from 2021. Terex Cranes, whose portfolio includes tower and rough terrain cranes, is based in Fontanafredda and Crespellano, Italy; while Franna, a global provider of mobile pick and carry cranes, is based in Brisbane, Australia.
Terex already has a strong manufacturing presence in India having first entered the market in 2009. Today, the company employs 600 staff across the country, which comprises an R&D unit of over 150 engineers.
India is one of the largest mobile crane markets in the world, according to market research organisation Off-Highway Research (OHR). In 2018 there were record crane sales in India with almost 12,000 units being sold in the region, which also showed a growing demand for tower cranes.
Terex expects to use its global engineering experience to make a positive contribution to the crane industry in India. The company said that its T-Link telemetry system – which provides customers with real time information on the performance of their machine - is an example of this. Telematics can be fitted to a number of Terex Cranes and Franna machines, ultimately maximising machine uptime, enhancing parts and service availability and also provides factual, up to date information from the field.
“This is an exciting investment for Terex as we continue to promote and grow the Franna brand globally,” said Danny Black, general manager of Franna. “We have already had very good experience in the Indian market. Now, we have the ability to directly bring our market-leading Franna technology with local homologation to improve safety and performance for the Indian market.
“This expansion will allow us to support our growth plans without causing any disruption to our production capacity in Australia, and will allow us to be a valued competitor in India. Given our proven manufacturing capabilities with the success of other Terex brands in India, such as Powerscreen and Terex Finlay, we are confident this decision will provide a positive outcome for Franna.”
Marco Gentilini, VP of Terex Cranes added, “It is a thrilling opportunity for Terex Cranes to build on the experience and knowledge of the team at Hosur. We have been monitoring the market and we believe it is time to start a new journey that will give us a boost in the important Indian domestic market, but also reinforce our presence in the region.”