SOUTHEAST ASIA BUILDING28 Apr 2022
Hettich celebrates 20 years in Southeast Asia
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Singapore – Hettich, a world leading furniture fittings manufacturer, recently marked 20 years of establishment in Southeast Asia.

The German company which has distribution in all Southeast Asian countries will be ‘climate-neutral’ in 2022 through avoiding greenhouse gas emissions and undertaking sustainable production initiatives based on the highest quality and standards. It also seeks to boost its presence through strategic partnerships with leading distributors and launching new Experience Centres in the region.

Matthias Bertl, Managing Director of Hettich, Southeast Asia said “We feel truly privileged to be able to celebrate 20 fascinating years in Southeast Asia. This is indicative of the trust-based relationships we have built with our valued customers, dedicated staff and the various communities we serve in the region.”

“We want to continue to grow here with our partners. We always serve our existing and new clients including end-users with the high-quality and durable fitting solutions that Hettich is acclaimed for,” noted Bertl.

Bertl also highlighted that they are well-positioned in the B2B segment of the industry and strengthening their distribution networks through collaborating with well-known partners in every country in the region for closer local market proximity.

In Singapore, Hettich works with Silence Motion Enterprise, which is its main distributor in the city-state. Tan Ee Hsiung, Managing Director for Silence Motion Enterprise said “Our partnership with Hettich has served us well to introduce quality furniture fittings to the populace in Singapore. This collaboration enables us to provide furniture fittings that last and serve the needs of a Singaporean core that is modern, busy and wants to live seamlessly. A leading premium German brand like Hettich makes this possible with its quality and durable fittings.”

Hettich’s long term corporate strategy goal is to synergize business success and responsibility for environment and society. Carbon footprint neutrality is a key aspect in Hettich’s responsibility for the environment, for present and future generations.

According to Bertl, plans to ensure Hettich sites in Southeast Asia are climate-neutral have been underway since 2021 and they will continue to work towards a sustainable-focused business, putting the environment and the people at the forefront.

He also announced the opening of more Experience Centres in the region where customers can experience premium German furniture fittings to support and enhance their home design needs with quality, safety and environmental compatibility.

Last year, Hettich generated worldwide sales turnover of €1.3 billion with more than half of it yielded outside of Germany. It also launched its first-ever Experience Centre in Singapore. Located at OXLEY Bizhub, it is the German company’s first-ever ‘Experience Centre’ in the whole of Southeast Asia, seeking to provide customers and partners in Singapore and the region with aspirational ideas combined with practical solutions for versatile urban living in small spaces.